Summary of Findings
Communication, research, shopping and teaching are made accessible online. Among the many fields of human interest, business is one field that has changed dramatically with the use of the internet. The internet has made quite an impact in the business world (Devine, 2009). Internet use widened dramatically, making it an increasingly ubiquitous channel for business-to-business (B2B) and business-to-consumer (B2C) exchanges.
The internet and cell phones have infiltrated every cranny of American workplaces, and digital technology has transformed vast numbers of American jobs. Work done in the most sophisticated scientific enterprises, entirely new technology businesses, the extensive array of knowledge and media endeavors, the places where crops are grown, the factory floor, and even mom-and-pop stores has been reshaped by new pathways to information and new avenues of selling goods and services. For most office workers now, life on the job means life online.
Pew Research surveyed online a representative sample of adult internet users and asked those who have jobs a series of questions about the role of digital technology in their work lives. This is not a sample representative of all workers. It covers online adults who also have full- or part-time jobs in any capacity.1 The most recent survey data from Pew Research in late 2013 shows that 94% of jobholders are internet users and they work in all kinds of enterprises from technology companies to non-technology firms; from big corporations to small proprietor operations; and from those in urban areas, farms, and places in between.
Internet, a system architecture that has revolutionized communications and methods of commerce by allowing various computer networks around the world to interconnect. Sometimes referred to as a “network of networks,” the Internet emerged in the United States in the 1970s but did not become visible to the general public until the early 1990s. Text Size Information-technology security becomes even more important when operating a business online. It’s critical to take the steps necessary to protect an online business against hackers who. Not everyone used it. It wasn’t the most important thing for a business to spend its time and energy on. We’re in 2017 now. The internet has grown and is a fully fledged staple for consumers and businesses alike. How the Internet has Changed for Consumers: For starters, people buy online. Let me clarify people buy online A LOT.
Some of the key findings are highlighted below.
Email and the internet are deemed the most important communications and information tools among online workers.
The high value of email comes despite the challenges of the past generation, including threats like spam and phishing and competitors like social media and texting. Surprisingly, landline phones outrank cell phones for these internet-using workers. Social media is very low in importance.
In this sample, email and the internet are particularly important to adults who work in traditionally “white collar,” office-based occupations such as professionals, executives, managers, business owners, and clerical workers. They are also critical for the 59% of employed online adults who take their jobs outside of the physical boundaries of the workplace at least occasionally.
What is potentially surprising is that even in the face of constantly evolving forms of digital communication, potential threats like phishing, hacking and spam, and dire warnings about lost productivity and email overuse, email continues to be the main digital artery that workers believe is important to their jobs. Since taking hold a generation ago, email has not loosened its grip on the American workplace.
While commentators worry that digital tools can be a distraction in the workplace, many online workers say that is not the case when it comes to their productivity.
Just 7% of working online adults feel their productivity has dropped because of the internet, email and cell phones, while 46% feel more productive.
Asked about a variety of impacts, notable proportions of these workers say that the internet, email and cell phones:
- Expand the number of people outside of their company they communicate with—51% of these internet-using workers say this.
- Allow them more flexibility in the hours they work—39% of online workers say this.
- Increase the amount of hours they work—35% of online workers say this.
Each of these effects is felt more among Office-Based workers than among traditionally blue collar, Non-Office-Based employees.
Bosses are adapting, too.
Employers are likewise changing practices regarding employees’ use of the internet. Just under half of those surveyed say their employer blocks access to certain websites (46%) and has rules about what employees can say or post online (46%). The latter figure has more than doubled since Pew Research began asking about company rules about employees’ online presentation in 2006.
Blocked access to websites and rules about employees’ online postings are more common for those working in Office-Based professions. In contrast, among workers in traditionally Non-Office-Based professions such as service, skilled and semi-skilled positions, fairly high percentages say they are not sure if their employer controls employees’ website access (29%) or has rules about what employees do online (35%).
About this survey
The analysis in this report is based on an online probability survey conducted September 12-18, 2014 among a sample of 1,066 adult internet users, 18 years of age or older. The survey included 535 adults employed full-time or part-time, who are the basis of this report. The survey was conducted in English by the GfK Group using KnowledgePanel, its nationally representative online research panel. Sampling error for the subsample of 535 working adults is plus or minus 4.9 percentage points at the 95% level of confidence. For more information on the GfK Privacy Panel, please see the Methods section at the end of this report.
Importance of the internet in business: You can understand the importance of the internet in business by the inventions of Digital Marketing, Internet banking, and eCommerce business models. The Internet is providing great benefits for business communication. The Internet is the easiest way for a business to connect with customers and clients. The business organization is using high-speed internet to speed up the production.
Uses of the internet in business: Companies are getting customer data and buying habits and creating marketing strategies based on the analysis. New and innovative online business models are coming. Everyone is searching for online business ideas. People are working from home for companies around the world. Business information is fastest than ever. So, you can see from all of this is that the internet is now the backbone of an offline business to sell online. And the internet is the heart of the online business.
Inventions of new internet technologies for businesses: Internet technology invented new methods of doing business. The Internet is important for business development. Internet technology provides powerful communication and marketing tools. The Internet is a new Bazaar in which you can find online shops, online degree programs, and a lot more. You can browse various educational and business development websites, management service platforms anytime & anywhere.
Internet is in the role of business successor: the Internet is important to make a business successful. The Internet helps businesses to grow, achieve goals, and become successful in this competitive market. Marketing is important in business and in this case, the internet is the first and most important marketing tool business owners are looking for. The Internet provides great benefits for entrepreneurs to create a business infrastructure based on customer’s data and information.
Business success is impossible without the internet in this modern era. The Internet transformed education, communication, and methods of receiving and giving data. Internet technology provides great data management sources for businesses to launch unique and creative solutions for customers.
Email marketing, social media customer support, Google hangouts, Skype chats, and VoIP applications, etc. are providing great ROI (Return on Investment) for businesses. Doing business without realizing the importance of Internet marketing, communication, and data management will make it tough to become successful businessmen in this century.
A 21st Century entrepreneur understands the benefits of using the internet for business development and conducting daily business operations. He knows the importance of the internet in business, internet marketing, and customer data management. The following are the benefits business owners can get by executing internet application in business:-
Internet marketing and advertising is the most accessed part of the internet by Businesses
The Internet plays an important role to advertise & market products and services around the world to get more customers. The Internet is important to communicate with customers about products and services. The internet is a global village and gives a chance for business owners to take benefits from online advertising that is less costly. Internet advertising and marketing is affordable for all kinds of small and big business as compared to traditional marketing costs. Businesses can reach a wider audience and geographical locations by the use of Google AdWords, Facebook ads, content marketing, YouTube video ads, etc.
Online advertising is a big industry and the competition is high that’s why the cost of internet advertising is more effective than TV advertising, newspaper, and magazine ads. Google, Facebook, and YouTube, such kind of business are surviving because of the revenue they are generating by providing internet advertising services for business. Business owners can get benefits by implementing paid and free internet marketing tools in their businesses to reach customers globally. That’s why the internet’s importance in the business world is really important to utilize for creating better and valuable products and services.
Internet is an essential tool for business to do product survey and testing
Business research is really important to get data related to target customers, trends in the market, interests, and information about the competition. The Internet helps the business to obtain data and analyses the information to create better and effective products, marketing plans before investing money in product development. The Internet helps businesses to test and collect the data behind the idea of products and services.
There are various paid and free tools to analyze and collect customer data by creating data analysis applications by using Matlab, Scilab, Python, R, and Microsoft Excel, etc. For eCommerce or services business websites, entrepreneurs can use the best website analytics tools such as Google Analytics, Crazy Egg, and Kissinsights.com, etc. Business analysis on the internet helps to make the best product development and marketing decision.
Related: Importance of Microsoft Excel in business.
Internet platforms helping the business to sell products and services online
Selling online is the biggest benefit of the Internet for big and small businesses. Selling online is less costly with a high level of value marketing. The cost of setting up an online shop or eCommerce website is less expensive than a physical store. Internet helps business and eCommerce websites to automate the selling and transaction process. Selling products via the online store is not only beneficial for one business but it helps third-party business services such as couriers, content marketers, graphic designers, payment gateway service providers, etc. eCommerce related industries are growing day by day and even small business owners are generating high revenues for business in few months.
The cost of maintaining and starting eCommerce stores and selling online not only helps to sell but also business owners can track their best marketing and advertising efforts and channels. This will not only help to sell more but it also helps to sell the right product to target customers based on interest. The biggest examples of successful eCommerce utilization are Amazon.com, Alibaba.com, Flipkart, Paytm, etc. which are generating high revenues and profits at less cost.
Internet helping business to execute employee training and development programs
Online employee training and web-based training programs are providing great benefits to manage and execute tasks effectively. The success of a business is dependent on the creativity and analytical thinking of its employees. The Internet plays an important role in business to create multiple types of employee learning and training programs. Learning and training explore creativity in employees. Also, eCommerce websites, advertising agencies, email marketing companies, and all kinds of Internet-connected businesses always need to manage data and secure the customer information and privacy from online attacks.
Online training and online classes for staff help them to learn from professionals related to the business industry. The Internet helps employees to access learning materials anywhere at the right time. Today’s business owners, companies, and online entrepreneurs are facing productivity problems. The common question is How to be more productive? How to make employees more productive? That’s how the internet helps business owners to create and use existing e-Learning programs and applications to provide continuous education and training. The benefits of online training programs such as videos, apps, webinars help employees to learn at their own pace and comfort. The cost of online programs is less than the cost of sending employees to seminars or hiring a productivity consultant. That’s how by the use of the internet in small, medium, and big businesses everyone can get benefits by learning from e-learning resources.
Learn More: Uses of Email in Business Communication
Internet building business and customer relationships
Relationship with customers is really important for business success. The Internet helps the business to connect with customer’s communication channels and build a strong network. Communication by Internet platforms helps the business to get new customers and retain existing customers. The right product for the right customers is not possible without communicating with clients or customers about the product and their problems. The website, Social Media Marketing, Administrative Support, Technical Support are a few examples that are used by almost all businesses today. 24/7 customer support on social media increasing brand values is another example of effective business communication and relationship-building programs.
A customer wants quick information regarding their problems. So, it’s really important for businesses to improve how they track customer problems and provide solutions that build trust and an honest relationship with clients. Social Media, blog, forums are the tools which businesses can use to communicate effectively with customers. This kind of business development practices on the internet really benefits business to build a strong network of customers. Communication and network building also help to implement innovative, creative, and valuable marketing and advertising plans for the business.
These types of everyday business operations and marketing or free platforms are impossible to access without the Internet. The cost of communication in today’s time, especially by the use of the internet, is less than offline methods. Reviews, comments, link building, back-links, link tracking, etc. are daily practices that help the business to grow business faster with a high level of integrity.
Related: Importance of having a website for small business
Internet speedup and making the business process accurate.
The Worldwide web gives you access to data and information with high speed and accuracy. Emails, News, file transfers, cloud storage, IRC such kinds of Internet features are really important for the business. Internet rich features and applications not only help employees to become more productive but also helps to work faster and accurately by learning and using the latest technologies in the day to day business dealings. Businesses and companies get customer data and relationship status, feedback, comments, likes, shares, reviews in real-time, and quickly. In business development and marketing speed really matters when you’re competing globally. Email marketing, collecting email addresses, tracking user behaviors, page views, landing pages are few examples in which business owners get benefits by including the internet to speed up the operations and accuracy in the process of business development. Without the use of the internet in business it’s impossible today to grow business and earn profits.
Related: Uses of Video Conferencing software’s in your Business
By using the Internet and testing the importance of the Internet in business themselves is the most important thing that business owners can learn and experiment with today. Any small idea can be a big business for tomorrow. Google, Facebook, YouTube, Linked In, Amazon, Alibaba, etc. once were nothing more than an idea but these innovative business owners added the power of internet technology in business. Now you can see today their revenues and growth. This is how the Internet is powering up businesses.
In the future, we can’t imagine the world of business without the Internet. The Internet is now automated business operations. Every small and big task is done by the use of the internet such as financial transactions, invoicing, data sharing, hiring, etc. The Internet is a boon for new entrepreneurs, students, online, freelancing workforces, and teachers or for everyone. To get benefits people should understand the way they can add the power of the internet to automate daily manual tasks. Almost all the living and even some non-living things (think Artificial Intelligence) are on the internet. The uses of the internet are growing in everyday life. New apps, websites, applications, online education tools, and entertainment and time passways are launched daily on the internet. The Internet is now making millionaires and billionaires between the age of 30 and 40 and few are below 30. That’s how the Internet has transformed the ways of conducting business.
To summarize, the operation of business success on the internet is simple. You need to focus on three things:
1) What kind of technology can you use to make your business powerful?
2) What kind of knowledge is really important for you and your employees?
3) How much value you’re giving and receiving for which product and how you can reduce the cost?
You can’t make successful businesses without the use of Internet Applications, Marketing & Advertising platforms, Communication and Customer support tools. That’s what we think about Internet importance in business.