How It Works Elc

Early Learning Centre
TypePrivate (Subsidiary)
Founded1972; 49 years ago
HeadquartersAmersham, England
400 worldwide
Key people
See Parent company
ProductsEducational toys
OwnerThe Entertainer
ParentIndependent (1972–2007)
Mothercare (2007–2019)
TEAL Group Holdings (2019–)
Footnotes / references

The Early Learning Centre (ELC) is a British retailer that sell toys aimed at younger children. It is part of The Entertainer (through its parent company TEAL Group Holdings). It was a subsidiary of Mothercare until 2019.


The first shop is in London Street, Reading, Berkshire in 1972.[citation needed] The business was started by David John Beale. The mail order department was in the basement. John employed the services of a child psychologist to ensure that the toys and books were of a positive and educational value to children.

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  2. What does ELC stand for in text In sum, ELC is an acronym or abbreviation word that is defined in simple language. This page illustrates how ELC is used in messaging and chat forums, in addition to social networking software like VK, Instagram, Whatsapp, and Snapchat.

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The clever and unique concept was for parents to join as a member, new sets of educational toys/books were then sent to them regularly. If they decided to keep the items, they would pay via their account. If they returned the items, they would not be charged.

Since the inception of the ELC program, participating schools have submitted transcripts for the top 12.5 percent (15 percent beginning in 2011) of their students, with parental permission. Using this information, we have established a historic, or benchmark, GPA representing the expected GPA for the top 9 percent of the students from each school.

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It proved very successful and within a year, much larger premises in Silver Street Reading were obtained. John’s partner was an accountant named David so Beal used his middle name to avoid confusion.

Early Learning Centre in Harrogate, North Yorkshire (2013)

Originally set up as a mail order company in 1974 and based near Swindon, by 1980, it had ten shops, and has since grown to 215 shops in the United Kingdom, and over 80 in 19 other countries including Qatar, the United Arab Emirates, Canada and Australia. In addition, their toys are available in some stores of Debenhams, Boots and Sainsbury's.[citation needed]


Since 2001, the company sells via their website. In the 1980s, ELC opened a number of 'nursery stores', which sold equipment such as pushchairs and cots. Until 1991, the chain had stores in the United States; contrary to standard American English, the British spelling 'centre' (spelled 'center' in American English) was preserved in these. Over 80% of products sold are own brand, being designed at a research centre in Hong Kong.

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In May 1985, John Menzies rescued ELC.[2] Sales struggled in the end of the 1990s.

After some years, the company's board of directors led by Mike France, bought the company back in October 2001 for £30 million, being backed by 3i, before selling it to Tim Waterstone (who founded Waterstones bookstores) under the name Eagle Retail Investments, for £62 million in April 2004, and he joined it with his Daisy & Tom chain of shops within the 'Chelsea Stores Group'.

In June 2007, ELC was purchased by Mothercare for £85 million, from Chelsea Stores Holdings. Mothercare has continued to expand the high street presence of ELC by opening additional stores; mainly as concessions within over one hundred stores of Mothercare.[3]

On 12 March 2019, it was announced that ELC would be purchased by The Entertainer for £13.5m.,[4] formally through TEAL Group Holdings.

Other meanings of the phrase[edit]

In Australia and New Zealand, early learning centre (often abbreviated to ELC) is a synonym for a preschool or kindergarten.


  1. ^Mothercare sells Early Learning Centre
  2. ^John Menzies history - see 1985 sectionArchived 4 July 2008 at the Wayback Machine
  3. ^'Mothercare buys ELC'. The Guardian. 30 April 2007. Retrieved 1 October 2020.
  4. ^'Mothercare sells Early Learning Centre to The Entertainer for £13.5m'. Retrieved 12 March 2019.

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External links[edit]

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